About – Samie Al-Achrafi

Samie is recognised as one of the world’s leading voices on values and culture change, and has won a host of accolades including Most Visionary Business Transformation CEO, Game Changer of the Year, and Most Influential CEO of the Year.

His career spans six continents, working with governments and organisations around the world to create high-performance cultures underpinned by values. In 2019, Samie presented a TED talk on Why Business Needs Our Humanity, and the following year authored the bestselling book #Time4Humanity.

As the founder and CEO of Marmalade Fish, Samie leads a team of world-class facilitators and coaches to bring humanity to business, reaching over 1 million people in 2020. Marmalade Fish is the first and only certified B Corporation in the GCC, and has been named Best Organisational Change Consultancy and Change Management Company of the Year. Samie is also a partner at ELEPHAS Paris^® – the first beauty brand in the world dedicated to elephant conservation.

Samie gained a double first-class degree in philosophy and theology with a specialisation in ethics from the University of Durham, and a Master of Science in Management (with distinction) from the University of London. He studied Leading Global Businesses at Harvard Business School.

Fun facts: Samie is a pluviophile, his passion is aviation (hoping one day to own a retired 747!), and he loves exploring nature trails while listening to podcasts. He is a reiki master and regularly participates in neurofeedback training to access the full range of brainwaves and states of consciousness, delta being his favourite.

Samie is a Fellow of the RSA, and a Chartered Fellow of the CIPD and CMI. He is also an NLP practitioner, executive and systemic coach, and assessor with the British Psychological Society.

Following my TED talk, I was contacted by people from all over the world sharing their stories. I was deeply moved by their honesty and courage. Some were of hope, speaking of organisations that live and breathe ethical excellence. Others were of how humanity had been stripped in toxic work cultures and the impact it had on their lives.

I held these words close as I progressed my own work, and was fortunate to meet more incredible souls who ignited a deep sense of collective calling within me. A calling for us to come together and act in a way that brought our humanity to the world each and every day – that is how #Time4Humanity was born. It started as a way for people to express their feelings, ideas and actions to shift cultures and create better ways of working and being.

I draw my inspiration from the actions you take every day to create purposeful change for yourself, your relationships, organisations and societies at large. #Time4Humanity is not a movement. A more apt description is a growing community of people who ask the important questions of who we are, how we show up every day, and where we want to go.

My hope is that the message can be of service to anyone seeking the deeper truths in who we are and how we choose to be.

GO TO BOOKS

@samiealachrafi